With the number of dating sites and apps out there in the wild, you might think it’s never been easier to find someone special. And in some ways, it is. Options are good, right? Thanks to technology, there are loads of options for connecting with someone online. Love is now just a swipe away.
But with each new dating app or dating site that hits the market, there is the potential for new dating sites to dilute the dating pool, thus making it more challenging to find a parter who's well-suited to you.
Zoosk has a great platform with a clean design that makes it really easy to use.Enter Zoosk, an online dating site and mobile app that promises ease of use and practicality in the singles world. Instead of filling out long and tedious questionnaires about yourself and your ideal match, it simply takes the online profiles for the social media accounts you've already created and seamlessly integrates your information into your account. Who knows you better than Google and Facebook when it comes to your life online? In fact, Zoosk started out as one of the first Facebook apps when the social media platform began to open up to more users back in December 2007.
The dating service has made it really easy to start a profile, meet other users, and cast a wide net for potential matches. The company brags about its more than 35 million members across upwards of 80 countries around the world. It’s even supported in 25 languages, which makes it convenient to find someone special in a different country, if you’re on vacation, or if you're looking to date in your native language wherever you are. No matter which country you’re in, there’s a good chance you might match with someone.
The primary demographics for Zoosk appears to be split 48% males and 52% females with the average ages of 27 and 24, respectively. But single people of various ages from 20 to 93 are using the app everyday. It’s also gay, lesbian, and queer-friendly with a wide range of ethnicities, religions, and backgrounds — depending on the region. Lifestyles, on the other hand, seem to be exclusively single, while there are no options for open, polyamorous, and non-monogamous relationships. But Zoosk seems like they might be courting this demographic for the future.
Zoosk uses a proprietary "Behavioral Matchmaking" engine and algorithm that delivers users better matches through their actions. It takes account who you’re liking, messaging, and winking at, so you don’t have to fill out a long string of questions to determine who you might like and who might like you back. This goes along with the company’s "pick-up-and-go" and "flirty" philosophy when it comes to online dating. But, while Zoosk can promise ease of use and millions to match, the reality is that when using a dating app, matching can really depend on the user.
Super easy set-up
No long questionnaires
Verified profiles
Intuitive and modern design
Millions of users to match with
Matches can be broadened or refined to taste
Upload photos
Free basic account: $0
1-month membership: $29.95/month
3-month membership: $19.98/month ($59.95 in total)
6-months membership: $12.49/month ($74.95 in total) — save 58%
Creating a profile is pretty easy, especially if you have a Google or Facebook account already. Simply sign in to one of those existing internet accounts and the service will prompt you to answer a few basic questions about your gender and partner preference, birthday, and zip code. The site then asks you to create a password to log in, but it’s less important because you could always log in with your Google or Facebook account.
Despite all this, there are quite a large number of fake profiles throughout all of Zoosk. Considering it’s really easy to create one, anyone (and I mean anyone) can create a sham profile if they have a Google or Facebook account. And in that way, the online dating service is really easy to spam people with shady and phony users who advertise for free sex if you follow a link to another website or dating app.
It’s easy to lure someone with an attractive profile and then hit them up with spam for another service. The green check verification does come in handy in those situations, but it’s tough to scroll through numerous fake accounts to get to the real ones. Within one minute of creating a new profile, I was messaged eight times from people who seemed not to be real. Most of them simply viewed my new profile, but some wanted to meet or sent a generic message to elicit a response. It’s a red flag whenever you get that many messages from randoms after just signing up.
You may run into another problem with counterfeit or inactive users. It’s true, you avoid the fraudulent ones out there because you have the option to only interact with the verified ones, which is just a good rule of thumb for anyone who dates online. However, just because you choose to ignore fake profiles, it doesn’t mean fake profiles choose to ignore you. The longer you’re active, the longer you’ll be susceptible to unwanted messages and sham views, winks, "wants to meet," and requests to chat notifications you’ll see on an hourly basis.
Out of the 11 messages and notifications I received during my review period, it was difficult to tell which ones were real and which ones were not genuine. There are other dating sites like OkCupid and Tinder that are really good about scrubbing their platform free of false accounts and spam, but it was quite the undertaking to figure out.
But don’t let the bogus profiles get you down. There are still a number of real people on Zoosk who are excited to match with you.
The design of the website and app are pretty modern, as they both emphasize engagement and interaction. In fact, the first thing you do after you create an account is start "liking" people, so the algorithm can get a feel of your preferences.
You can either like someone with a smiley face, which indicates friendship, or you can like someone with a heart, which indicates love. There is no "dislike" or "pass" option in the main online matching section, so if you don’t want to mingle with a profile, you simply leave it alone.
Zoosk lets you cast as wide or as small of a net as you please with preferences that you can broaden or refine. You have the chance to match with people depending on their location between three miles to 100, while the default setting is "auto-selected." You can pick the age range of your matches too — anywhere between 20 to 93 years old.
You can also go a bit deeper with settings for height, religion, relationship history, body type, children, ethnicity, education, and smoking preferences all in the mix to tweak or leave alone. It seems no matter what your type, the platform has someone in mind for you.
Well, maybe. If you want to do anything, you’re going to have to pay for a membership. With a basic account, you can only browse and like other users. If you want to read or send any messages, you’re going to have to pay for it. While other sites like OkCupid, Tinder, and Bumble have a robust free option that allows you to read, send, and receive messages, Zoosk does not. But, there are some benefits of becoming a member. The price points are on par with other dating sites and it’s a little bit easier to navigate. You also know that if you receive a legit message from a real user, then you can also send a reply back to them. Speaking of which...
The messaging system is quite impressive. If you’re going to pay for a service, then something has to feel like it’s worth it. With Zoosk, it's all about the messaging. You can message within each profile card, so you don’t have to leave the page to reload another to send one.
The coin system seems very antiquated as a relic from the mid-2000s.
1 Comments
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