McDonald’s Japan takes burgers so seriously it's holding a full-blown election for them

Header_share_logo.v2 550 Share on Facebook Share on Twitter Watercooler Like Follow Follow McDonald’s Japan takes burgers so seriously it's holding a full-blown election for them 550 SHARES Share on Facebook Share on Twitter WHAT'S THIS? The battle of the burgers is on. The battle of the burgers is on.IMAGE: MCDONALD'S JAPAN 2017%2f01%2f06%2f7c%2f201701054813131540_10154169508816532_23854660254599.80ebf BY YVETTE TAN 1 HOUR AGO People all over Japan will be heading to the ballots this January to cast their vote…for their favourite burger. Yes you read that right. Twelve of McDonald Japan's most popular burgers have joined the race to become the franchise's "number one burger." SEE ALSO: Ever wanted to make your own Big Kahuna burger? Here's how The burgers, which are split into two teams, each have their own election videos and even campaign promises. So how exactly does this election work? The burgers are divided into two teams of red and blue. IMAGE: ROCKETNEWS The Red team consists of beef-based burgers like the Big Mac and Double Cheese Burgers, with the Blue team made up of non-beef burgers such as the Fillet-O-Fish and Teriyaki Burger. A winner from each team will first be chosen, with the two later going head-to-head in a final challenge, where the champion will be announced. Consumers will be given a special QR code to vote every time they buy a burger, or can also vote by tweeting their support for their favourite bun. IMAGE: MCDONALD'S JAPAN Each burger has its own campaign video detailing why they deserve the crown, with guest star appearances featuring everything from Japanese schoolgirls to rappers. Each burger has a campaign promise Each burger also has its own campaign promise that it will deliver if it wins. The Double Cheeseburger's promise for example, is to add another slice of cheese and patty should it win. The winner will assume the crown for one week in February. So basically, free burger upgrades for an entire week. Needless to say people are taking this pretty seriously. Japanese people are out on full force on Twitter to vote for their favourite burger Japanese people are out on full force on Twitter to vote for their favourite burger IMAGE: TWITTER/@NAOYUZZOKO No prizes for guessing which burger this person is voting for No prizes for guessing which burger this person is voting for IMAGE: TWITTER/ZERO_LAMB This is not the first time MCDONALD'S Japan has pulled out all the stops, with the fast-food giant previously cashing in on the country's Pokémon Go craze. The launch of the popular game saw the country's fast-food outlets turned to Poké Stops and gyms in a bid to lure players. For now there's no telling how successful this campaign will be, but if not, no one can say it didn't try.