Barber sets this man's look on fire

We've heard of candles being used to remedy split ends before, but have never seen this crazy cut. In this video posted on Youtube by user Earthling, a barber seems to be putting some kind of flammable powder on a customer's hair and setting it completely on fire with a lighter. He then uses two combs to style, while pieces of burnt hair fall to the floor. And the customer is just chillin' with his hair on fire. Not panicking. Not screaming. Not finding the nearest sink. Apparently, this technique is used to prevent fallout and keeps hair looking full and healthy. But scissors, though sharp, still give great, less horrifying haircuts if you're not into all the flames.